Previously I have written about Link Mania and Link Mongers or Link Scheme? Obviously there will be some overlapping in this post.
What are good links from the standpoint of who links to you and who you link to? That is a question that every webmaster needs to keep in mind.
Personally I’m not to concerned about who links to me if I can’t control that link.
I am concerned about who I link to because linking to the wrong sites can get you into trouble.
This brings up the question of recipicol link exchanges. Personally I don’t do them. Under certain circumstances they could be alright, but they can get a site into trouble.
Vanessa Fox from Google Engineering (part of the sitemaps team) says you want natural links. Matt Cutts has been saying the same thing for sometime but thought I would add the voice of someone else.
Keep in mind that our algorithms can distinguish natural links from unnatural links. Natural links are links to your site that develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors. Unnatural links are links to your site placed there specifically to make your site look more popular to search engines. Some of these types of links are covered in our webmaster guidelines:
In general, linking to web spammers and “bad neighborhoods” can harm your site’s indexing and ranking. While links from these sites probably won’t harm your site, they won’t help your indexing or ranking. Only natural links add value and are helpful for indexing and ranking your site.
Why do webmasters seek links?
Because they have read outdated information that used to be true but no longer is IMHO. Because of the outdated information they continue to chase links. They also chase the little green bar in their browser(or TB PR).
I also like what Michael Martinez has to say in this post.
New rules for determining link quality
I still see way too many people looking at PageRank when seeking links. You’d think Big Daddy had burned enough noses that link chasers would stop sniffing around PR, but apparently they are a tough breed to teach.
In the last two years or so I have seen a change in the mentality of some people in regard to links. However, many people keep coming across bad information, and unfortunately they believe it. Fortunately there are a few places that webmasters can learn the truth. I wholeheartedly suggest IHY forums. I’m not as familiar with Anthony Parsons forum as I am with IHY, but I do recommend it.
To me a good link is one that will help the visitors of a website find the information they are looking for.